Do you have any tips around scheduling clients work and getting them to respond with content in the designated timeframe? I do! Keeping clients on track is one of the trickiest parts of the process (I think). It’s easy to think because our clients own businesses or are familiar with the web in general, that… […]

When projects wander and clients micromanage… the cause is not what you think. Avoid drama-filled projects by requiring client clarity (yes! you can!) before you define design goals. I like to think of myself as a results-first designer… one who sets design goals that support my client’s business goals. I define design goals as… the intentions I

Jump-start your marketing efforts and get new web design clients in the short term with this simple method for creating YOUR marketing conversation. Marketing is typically a long game… so the question is… how to get web design clients in the short term? Every entrepreneur I know has a panic story… a moment when the

Use this simple system for creating effective portfolio case studies so YOU don’t leave money on the table. Working with you is a collaborative experience, right? Clients discuss their strategy, shift their branding, and solve problems inside their business – all while creating a new website. Does your portfolio reflect this journey? Or does your

Finding your web design niche is simply putting the story of your business in front of people who understand your value and need what you provide. Finding your ‘niche’ – or the positioning of your business – is super important for web designers. What do you think about when someone mentions positioning? For many of

Most designers skip vital research steps because we assume a specific style for ourselves going in. Avoid design frustration and take a behind-the-curtain peek at my step-by-step research process. Ever flounder around when trying to design for yourself? Me! (hand raised)… I’m sure you’ve heard the saying the cobbler’s kids have no shoes… why is our own

3 simple strategies for managing your portfolio Why time spent showcasing your work is an investment in better quality projects later. Can you relate? You cringe when you hear a prospect say they are going to check out your website… Ooh wait, let me send you some recent work via email, my portfolio is out of

As one of the early steps in your client onboarding process, I find it really helps to shift your energy on consult calls from «sales» to determining client fit. Initial consult calls are an opportunity to talk candidly with a potential client. These are not be confused with already-committed-to-the-project strategy calls, but rather the call

When should I choose my photos? Should I create my design, then choose images? or should I have a photo shoot first? Chicken, egg? Right? Which comes first? Are stock images okay to use? In this post, I answer some frequently asked questions about sourcing images for your website. TIP: Apply these same tactics to…

MARCH 10, 2016 · BLOGGING + BUSINESS, GUEST POSTPinTweetShare When we’re creating our websites and setting up our blogs, there’s a page that usually gets thrown to the side. Hint: it’s the “About” page. Now, you might be thinking, “but no one reads it! Why should I bother?” or, “I’ll just whack up a few crazy things about myself and