FEBRUARY 2, 2016 · BLOGGING + BUSINESS, WEBSITE STRATEGYPinTweetShare I completely love calls to action and they’re one of the largest parts of my website strategy. Why? Because readers aren’t likely to do anything without being asked or told. This isn’t because they’re rude or don’t like your content. It’s simply because they don’t know what you’d like them to do […]

APRIL 11, 2016 · BLOGGING + BUSINESS, WEBSITE STRATEGYPinTweetShare Have you ever clicked a link for a website and been greeted with an error page? A page saying something like “Page not found” or “Error 404”? I know I have and it’s never a particularly good experience. We only click on links we’re interested in so being told

5 quick ways to increase conversions for your design clients JANUARY 18, 2017 · DESIGN STRATEGY, FEATUREDPinTweetShare We all want to help our clients get better results in their business. Happy clients are a whole lot more fun and by now you know that happier clients mean more business for you. Here are 5 quick ways to increase

JANUARY 4, 2017 · DESIGN STRATEGYPinTweetShare You know that it’s important to have a purpose behind your design decisions. A gorgeous website design that serves no purpose isn’t as exciting or valuable as a website that gets your clients results. While you know that designs need a purpose, you may not know all of the important pieces

DECEMBER 15, 2016 · BLOGGING + BUSINESS, GUEST POSTPinTweetShare We’ve all had that stubborn client who thinks they know better and goes against all of your basic beliefs and work process. It’s a pain, no doubt, and managing a client who does everything possible to avoid being managed is territory we’d all prefer to sidestep at any cost

DECEMBER 6, 2016 · DEVELOPER COLLABORATIONPinTweetShare Web design, especially in the world of creative entrepreneurs, is a field with a lot of competition. Think about the last Facebook thread you saw with someone asking for a designer. In many groups, a thread like that would have 20 or more responses in a matter of minutes. Competition like

OCTOBER 17, 2016 · BLOGGING + BUSINESSPinTweetShare Being an active part of Facebook groups is a great way to grow your business. Both from a knowledge standpoint and as a way to make connections and land new clients. There are several groups I’m a part of where I know that if I ask a question that I’m

APRIL 19, 2017 · DESIGN STRATEGYPinTweetShare We all want to attract clients who are willing to pay more for our services. The thing is, people willing to pay top dollar for real results understand the importance of the thought and strategy you put into a website, but they’re not going to just take your word for it

APRIL 18, 2017 · SIMPLY PROFITABLEPinTweetShare Running a business on your own gets overwhelming fast. There’s so much that needs to be done to be successful and making it all work is totally up to you. No pressure, right? To make matters that much more difficult, there are always “experts” coming up with new things we have

APRIL 12, 2017 · DESIGN STRATEGYPinTweetShare Attracting the right types of clients is something that takes time for anyone getting started with a new business or changing direction in one they’ve been running for a while. It would be nice if we could just make a conscious decision to start targeting someone new and have it magically